Measuring User Engagement for D2C store

Many indicators have been listed for website engagement, but those aren't the same for a Single-brand store. Here are a few indicators that brands must measure:

1. Repeat Purchase: Usually, repeat purchase is defined as the number of times a purchase is made in a year from your store. However, repeat frequency must be defined in relation to the number of times an item is purchased in a month or year. Many products are purchased multiple times a year, and the brand needs to ensure that repeat purchases remain high among its loyal users.
2. Repeat Interactions : Brands must track how often users interact with their store after purchasing. The repeated interactions result in improved user engagement and higher purchase intentions.
3. Positive shares: Brands need promotions, and many resources are spent on this. However, in the age of social media, brands need to motivate their users to become their primary promoters. An average user is connected to 338 friends on Facebook and has about 700 followers on Twitter in the USA.

Hence, incorporating this in the user flow designs of your online store is the simplest way to ensure this. Offer opportunity to your users to make a positive share during the browsing and purchase experience of the store. This is the most meaningful outcome of an engaging interaction with the D2C Brand.

User flows for D2C brand store need to be designed not just for high conversion rates. Digital Brands have to build relation with the user in a journey of 3 minutes that is lasting and unforgettable.